Finalised Ancillary 2

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Finalised Ancillary 1

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Evaluation-Media Technology

My production used the standard hardware you'd expect, a DV camcorder, Laptops, Computers, and digital cameras. Throughout the production the hardware resulted in a few issues, mainly the dirty heads on cameras which resulted in re-filming many shots. There was also a few problems with the age of the camcorders that became prominent when I attempted my night shots and they weren't quite up to the quality I would have liked. Other than that though the hardware technology worked well and provided adequate results. I used a far wider range of software media in my production. This ranged from Adobe photoshop and premier which were used for the editing of my main production and heavily used in the creation of my ancillary tasks. Despite one or two crashes in both products they worked relatively well and consistently. I also utilised online products to a huge extent, Blogger has obviously been used to host all my work, and this has worked well in all areas except the video hosting aspect which basically failed hence why i had to use youtube. Facebook was key for audience research as it allowed me to reach such a wide range of people which was required because of my large target audience. Overall software was more useful to me than hardware but all in all technology held little issue for my production.

Evaluation-Learning from feed back

I decided a good way to display a representation of how audience feedback can feel would be a still image with the metaphorical feedback being shot in to the receivers mind and overflowing. Because sometimes when you're receiving a lot of commentary on your work and have a large number of people suggesting different ideas it can become slightly overwhelming. Obviously the trick to audience feedback is decoding the mass of jumbled letters and words and finding the key areas from which to improve on, often the easiest way to do this is pick the issues which crop up most. In my earlier production (when i was still attempting the Eminem video) i quickly learnt from feedback that just still images wasn't enough to create a video, from later feedback on, what is now my current production, the snow patrol video I learned that to create something abstract and different you really had to push it, most importantly you couldn't have any shots go on to long as it broke the strange feel and the audiences immersion was cut, which had a negative impact on the video and was a key complaint from the first screening. After this i addressed these issues by mixing shots up more, and using even more visual effects. I feel i have managed to correctly decode a good section of audience feedback and the jumble is a degree clearer.

Evaluation-The effective combination

The use of reoccurring themes across both ancillary tasks and the main product unifies the three of them and creates a more effective overall impact. The main reoccurring theme is the lighting, the image below highlights how well the to sections sit together, the images on the right are screen shots from the video and the imagery on the left is taken from the album artwork and magazine advert.

The audience feed back from both the production and the ancillary work also suggests how effective the combination of the two is. Similar adjectives are used to describe both items, words like "dream" and "different" came up repetitively. However the combination wasn't perfect, there were some issues as the ancillary work was so abstract some felt it "didn't quite gel" and that perhaps some of the artwork from the video should have been worked in to the ancillary tasks. Yet overall both items seemed to give of the same feel making them an effective combination.

Evaluation-Use, Develop, Challenge.

The conventions of a music video vary greatly based on genre, audience and even the year the video was produced. However there are some broad conventions that apply such as the artist being shown performing, the lyrics of the song influence what is shown in the video, the pace of

editing fits the pace of the music, and the codes of dress reflect the mood of the song.

The following video of my production has had annotations added to highlight the way media conventions are used, developed and challenged.

Specific audience feedback

I did some research as to what other people believed snow patrols target demographic to be and received a huge range of results, it seems that snow patrol appeal to everyone from 12 year old girls to 40 year old men, then i cross referenced this with people who would usually enjoy more abstract/artistic videos, this ruled out the lower age bands and meant the people i showed the video to were aged between 16 and 30 with 60% being girls because the song lyrics seem to lend themselves more the feminine ideas of emotion. I compiled a series of quotes in to the image below as a representation of audience feedback.The quotes are "Different", "interesting", "weird", "funny", "calm", "soothing colours", "ethereal", "haunting", and "sad"