Evaluation-Learning from feed back

I decided a good way to display a representation of how audience feedback can feel would be a still image with the metaphorical feedback being shot in to the receivers mind and overflowing. Because sometimes when you're receiving a lot of commentary on your work and have a large number of people suggesting different ideas it can become slightly overwhelming. Obviously the trick to audience feedback is decoding the mass of jumbled letters and words and finding the key areas from which to improve on, often the easiest way to do this is pick the issues which crop up most. In my earlier production (when i was still attempting the Eminem video) i quickly learnt from feedback that just still images wasn't enough to create a video, from later feedback on, what is now my current production, the snow patrol video I learned that to create something abstract and different you really had to push it, most importantly you couldn't have any shots go on to long as it broke the strange feel and the audiences immersion was cut, which had a negative impact on the video and was a key complaint from the first screening. After this i addressed these issues by mixing shots up more, and using even more visual effects. I feel i have managed to correctly decode a good section of audience feedback and the jumble is a degree clearer.

Evaluation-The effective combination

The use of reoccurring themes across both ancillary tasks and the main product unifies the three of them and creates a more effective overall impact. The main reoccurring theme is the lighting, the image below highlights how well the to sections sit together, the images on the right are screen shots from the video and the imagery on the left is taken from the album artwork and magazine advert.

The audience feed back from both the production and the ancillary work also suggests how effective the combination of the two is. Similar adjectives are used to describe both items, words like "dream" and "different" came up repetitively. However the combination wasn't perfect, there were some issues as the ancillary work was so abstract some felt it "didn't quite gel" and that perhaps some of the artwork from the video should have been worked in to the ancillary tasks. Yet overall both items seemed to give of the same feel making them an effective combination.

Evaluation-Use, Develop, Challenge.

The conventions of a music video vary greatly based on genre, audience and even the year the video was produced. However there are some broad conventions that apply such as the artist being shown performing, the lyrics of the song influence what is shown in the video, the pace of

editing fits the pace of the music, and the codes of dress reflect the mood of the song.

The following video of my production has had annotations added to highlight the way media conventions are used, developed and challenged.

Specific audience feedback

I did some research as to what other people believed snow patrols target demographic to be and received a huge range of results, it seems that snow patrol appeal to everyone from 12 year old girls to 40 year old men, then i cross referenced this with people who would usually enjoy more abstract/artistic videos, this ruled out the lower age bands and meant the people i showed the video to were aged between 16 and 30 with 60% being girls because the song lyrics seem to lend themselves more the feminine ideas of emotion. I compiled a series of quotes in to the image below as a representation of audience feedback.The quotes are "Different", "interesting", "weird", "funny", "calm", "soothing colours", "ethereal", "haunting", and "sad"

going Forwards in Reverse.

As the time constraints were so tight on re-shooting an entirely new video, the blog suffered from a degree of neglect whilst re shooting took place. So I would like to give a brief run down on how the new video was filmed. Filming took place within two primary locations, my house and my car. The fact so much of the video was shot at an abstract macro level in the house made the standard singular location rather irrelevant. The shots taken from inside the car were used as a baseline to cut between and have effects overlayed on.

Shooting took place over a few days, the only actor involved was brief backlit shot of myself which was actually salvaged from the previous video (a secret homage to the failed project). The prop list was a strange mixture of items, it included; a straw cowboy hat, a clear vinyl record, a watch, an overpass bridge, a car,a gas cooker, and a glass of juice.

Finalised Ancillary

The digipak includes (in descending order); the CD case front cover with CD, the insert booklet with lyrics and band signatures, a special edition vinyl record, and the back cover with CD.
The A4 print advert which includes album artwork, and brief quotes/ratings.

(For more in depth information about both tasks please see earlier posts.)