This shot is from the chorus of the song the effect was achieved by placing this image:
On the video line above the footage of the chorus being lip synced, this layer was then set to a specific blend mode to achieve the desired effect.
Before this was applied the shot was filmed from a low angle to represent the power of the performer and backlit to create a specific effect that reflected a scene in the original video which was also backlit. The performer is wearing a hooded leather jacket; the material of the jacket again ties in to the outfit of the performer In the original video so as to help better fit within the stereotypes of the genre. Overall the shot was framed to make the performer the only thing that could be focused on and seen in any real detail.
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